MEET THE SPEAKERS

Kayla Yap is the Director of Brand Management for the San Diego Tourism Authority, where she leads the brand marketing and advertising programs to position San Diego as a premier vacation and meeting destination.

Kayla's career highlights her proficiency in brand stewardship, ranging from reformatting broadcast radio stations to enhancing the San Diego brand on a global scale. Her extensive experience spans both public and private sectors, with notable roles at the Centre City Development Corporation and Broadcast Company of the Americas.
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Her accomplishments include receiving two California Poppy Awards for Best Recovery Campaign and Best Paid Brand Campaign, as well as three AMA San Diego Sandie Awards for Digital Marketing, Marketing Innovation, and Best in Show. Kayla is a LEAD San Diego Advance graduate, has been recognized as a ’30 Under 30’ Rising Star by California Travel Association and has been a guest speaker at prominent marketing events, including Advertising Week New York.

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