MEET THE SPEAKERS
Mary Ann O'Brien
As founder and CEO of OBI Creative, Mary Ann O’Brien has been entrusted by some of the most successful brands in the world to steer their strategic direction, evolve their brand positioning, and guide their marketing and communication efforts.
She authored the O’Brien Voice of the CustomerTM and Voice of the EmployeeTM studies, which have repeatedly been the foundation for incredible business success stories.
O’Brien is a member of the National Small Business Association (NSBA) Leadership Council, as well as various community boards, where she champions women, diversity, and ethical growth. She considers winning an Integrity Award from the Better Business Bureau as one of the defining moments of her career.
"Ask & Deliver: Discover the Heart of Your Business by Listening to the Voice of Your Customers" by Mary Ann O'Brien
Mary Ann O’Brien has been dubbed “The Mother of Modern Marketing,” helping dozens of companies, from cutting-edge tech firms to venerable financial institutions, forge meaningful relationships with their customers and experience unprecedented growth. In this book, she shares the story of the development of her revolutionary O’Brien Voice of Customer (O.VoC) study, a data collection and analysis tool that helps companies quickly tune into their customers and discover what they really want from them.
Featuring case studies of real clients representing a range of business sectors, the book shows how seeing themselves through their customers’ eyes can reveal hidden weak spots, uncover their strengths, and spur the kind of explosive growth and authentic connection that comes when a company is everything its customers want it to be.
Packed with insight and plenty of humor, this book is a must-read for anyone who’s ready to put their customers at the center of their business and take that business to the next level.
