Media are invited to attend and cover the annual AMA San Diego conference, The Art of Marketing: The 360 Marketer at the Knauss School of Business, USD. Featuring local and global experts, keynote speakers, panels, roundtables and fireside chats, the conference is designed to empower, educate, and propel attendees into the rapidly changing future of marketing. The conference will also be livestreamed to accommodate virtual attendees from across the country.

WHAT

‍The Art of Marketing: The 360 Marketer conference

WHEN

‍Opening Reception 5-8 pm PT on Thursday, October 5, 2023 and Conference on Friday, October 6, 2023 from 8 am – 5 pm PT

WHERE

‍Welcome reception at Mingei International Museum in Balboa Park.

Conference at Knauss School of Business, University of San Diego Campus  
5998 Alcala Park San Diego, CA 92110.
Media parking spots are available upon request.

WHO

‍Speakers from Meta, San Diego Zoo Wildlife Alliance, Qualcomm, HP, Sony, CourtAvenue, TaylorMade, San Diego Opera and numerous others will speak to an in-person audience expected to be 300+ attendees, including marketing and business leaders in San Diego.

OPPORTUNITY

‍Speakers and AMA leadership available for on-camera and personal interviews at museum and USD, both with stunning background visuals.

Headshots, bios, b-roll, and stills available upon request.

AGENDA

Oct. 5, 2023

• 5:00 pm VIP Networking Cocktail Reception with Speakers and Sponsors at Mingei International Museum in Balboa Park

Oct. 6, 2023

• 8:00 am Registration, Breakfast, Networking, Vendor Exhibits at Knauss School of Business, USD
• 8:30 am Welcome and Morning Keynote, Dan Khabie, Co-Founder and Partner, CourtAvenue
• 10:00 am Breakout One
• 11:00 am Breakout Two
• 11:45 am Networking Lunch
• 12:30 pm Midday Keynote, Amy Winhoven, Global Head of Insights – Future of Work & Workforce Solutions, HP
• 1:30 pm LOUDtables
• 1:45 pm Breakout Three
• 3:45 pm Afternoon Keynote, David Miller, Chief Marketing Officer, San Diego Zoo Wildlife Alliance
• 5:00 pm Farewell Networking Reception

FOUR TRACKS:

• The Experiential Marketer: Achieving added exposure and reach from user-generated content associated with immersive installations, branded activations, pop-ups, and events.
• The Tech Marketer: Focused on using technology to target audiences more effectively, personalize messaging, and gain from tracking and analysis, including addressing AI, VR and AR, and ChatGPT, among other new technologies.
• The People Marketer: Insights to improve using soft skills that allow marketers to build personal connections with customers by focusing on their individual needs and preferences rather than just brand product features or benefits.
• The Insightful Marketer: Focuses on the use of analytics, market research, and quantitative data collected from digital platforms such as websites, social media, or app traffic, click-through rates, and conversion rates, to measure and improve performance metrics, influencing traffic, user engagement, and conversion.

MEDIA ATTENDANCE:

Contact Hilary McCarthy at Hilary@Clearpointagency.com no later than October 2, 2023, to attend.

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MEDIA CONTACTS:

Bonnie Shaw (onsite)

Bonnie@clearpointagency.com

760-505-1201 (mobile)

Hilary McCarthy

Hilary@clearpointagency.com

774-364-1440 (mobile)

Darlene Cossio dcossio@sdgoodwill.org

619-518-8662