FAQs

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What is the Art of Marketing Conference?

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The Art of Marketing conference is an immersive marketing event organized by the San Diego Chapter of the American Marketing Association (AMA). It aims to reshape your approach to the even-evolving landscape of modern marketing by focusing on the theme of "The 360 Marketer."

When and where will the conference take place?

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The conference will take place on October 5 and 6, 2023. The evening VIP and General Receptions will be held on Thursday October 5. The conference itself will open on Friday, October 6 at 8 AM. The venue is the beautiful, new Knauss School of Business at University of San Diego.

Who is invited to the conference receptions?

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The VIP Reception on October 5 is an invitation only reception from 5 to 6 PM. This is followed by the General Reception for all conference attendees from 6 to 8 PM. Immediately following the conference on October 6 is the Farewell Reception and all conference attendees are invited.

What is the theme of the conference?

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The conference theme is "The 360 Marketer." It represents a holistic and comprehensive approach to marketing, where every touchpoint with the customer is considered to create a seamless and personalized experience.

What are the four marketing tracks covered at the conference this year?

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The conference deciphers the key subdisciplines of the Experiential Marketer, the People Marketer, the Tech Marketer, and the Insightful Marketer. These tracks cover customer experiences, human interactions and personalization, technology, social media, and data-driven insights.

What is the Experiential Marketer track about?

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The Experiential Marketer focuses on creating memorable and engaging experiences for consumers rather than relying solely on traditional communications methods. This track explores how brands can form deeper connections with consumers through unique, interactive, and shareable experiences.

What does the Tech Marketer track cover?

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The Tech Marketer track explores how marketing technology can enhance marketing efforts by reaching target audiences more effectively, personalizing messaging, and analyzing marketing campaigns through digital marketing, SEO, PPC advertising, social media marketing, email marketing, AI, VR, and AR.

What is the focus of the People Marketer track?

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The People Marketer track emphasizes the importance of building personal connections with consumers and colleagues. It combines technical skills with soft skills to understand individual needs and preferences. It also covers social impact marketing.

What does the Insightful Marketer track entail?

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The Insightful Marketer track emphasizes making data-drive decisions through the use of analytics and marketing research. It explores how insights gathered from quantitative and qualitative data can optimize marketing campaigns, improve performance metrics, and enhance customer experiences.

How do I obtain a ticket to the conference?

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To obtain a ticket to the conference, you can purchase your tickets here on Eventbrite. The website also contains more detailed information about the event: artofmarketingsd.org

Is the conference open to anyone, or do I need to be an AMA member?

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The conference is open to anyone interested in modern marketing and looking to reshape their approach. You do not need to be an AMA member to attend. The conference welcomes marketers at all levels from beginners to seasoned professionals.

Will there be opportunities for Q&A or interactive sessions?

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Yes, the conference will include interactive sessions, panel discussions, and opportunities for Q&A with the speakers and industry experts.

Will there be opportunities for networking?

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The conference offers four opportunities for networking: the VIP Reception, the General Reception, Loud Tables, and the Farewell Reception. There will be other times for informal networking as well.

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