Creates memorable and engaging experiences for consumers rather than interrupting people's lives with traditional communication methods. They use experiential marketing to create a lasting impression and build brand loyalty. By creating experiences that are unique, interactive, and shareable, brands form deeper connections with consumers.
Uses marketing technology to enhance marketing efforts by reaching target audiences more effectively, personalizing messaging, and tracking and analyzing marketing efforts.Subsumed under the Tech Marketer, digital marketing focuses on the increasing importance of digital channels and strategies such as search engine optimization (SEO), pay-per-click (PPC) advertising, website optimization, social media marketing, and email marketing.The Tech Marketer also stays ahead of the curve by embracing innovation and emerging technologies such as artificial intelligence (AI), virtual reality (VR), and augmented reality (AR) in support of unique and cutting-edge marketing experiences.
To be effective in their role, the People Marketer must employ a combination of technical skills and soft skills. Soft skills allow the marketer to build personal connections with customers and colleagues by focusing on their individual needs and preferences rather than brand or product features or benefits.The People Marketer’s purview includes social impact marketing. In today’s socially conscious world, social impact marketing involves aligning brands with meaningful causes, incorporating social responsibility and sustainability into marketing strategies, and driving positive social change.
Uses insights to make data-driven decisions about marketing strategies and tactics. Insights are gathered and delivered using both analytics and marketing research. The Insightful Marketer leverages data and analytics to gain insights, make data-driven decisions, and optimize marketing campaigns for better performance and return on investment (ROI).The Insightful Marketer uses analytics which rely on quantitative data collected from digital platforms such as website, social media, or app traffic, click-through rates, and conversion rates, to measure and improve performance metrics such as traffic, user engagement, and conversion. They also use marketing research techniques such as surveys, ethnography, focus groups, interviews, and observation to garner a deep understanding of customer behavior, attitudes, and preferences. AI, user experience (UX) and customer experience (CX) are enhancing the Insightful Marketer’s toolbox.
Creates memorable and engaging experiences for consumers rather than interrupting people's lives with traditional communication methods. They use experiential marketing to create a lasting impression and build brand loyalty. By creating experiences that are unique, interactive, and shareable, brands form deeper connections with consumers.
Uses marketing technology to enhance marketing efforts by reaching target audiences more effectively, personalizing messaging, and tracking and analyzing marketing efforts.Subsumed under the Tech Marketer, digital marketing focuses on the increasing importance of digital channels and strategies such as search engine optimization (SEO), pay-per-click (PPC) advertising, website optimization, social media marketing, and email marketing.The Tech Marketer also stays ahead of the curve by embracing innovation and emerging technologies such as artificial intelligence (AI), virtual reality (VR), and augmented reality (AR) in support of unique and cutting-edge marketing experiences.
To be effective in their role, the People Marketer must employ a combination of technical skills and soft skills. Soft skills allow the marketer to build personal connections with customers and colleagues by focusing on their individual needs and preferences rather than brand or product features or benefits.The People Marketer’s purview includes social impact marketing. In today’s socially conscious world, social impact marketing involves aligning brands with meaningful causes, incorporating social responsibility and sustainability into marketing strategies, and driving positive social change.
Uses insights to make data-driven decisions about marketing strategies and tactics. Insights are gathered and delivered using both analytics and marketing research. The Insightful Marketer leverages data and analytics to gain insights, make data-driven decisions, and optimize marketing campaigns for better performance and return on investment (ROI).The Insightful Marketer uses analytics which rely on quantitative data collected from digital platforms such as website, social media, or app traffic, click-through rates, and conversion rates, to measure and improve performance metrics such as traffic, user engagement, and conversion. They also use marketing research techniques such as surveys, ethnography, focus groups, interviews, and observation to garner a deep understanding of customer behavior, attitudes, and preferences. AI, user experience (UX) and customer experience (CX) are enhancing the Insightful Marketer’s toolbox.
Please join us at AMA San Diego’s Art of Marketing: The 360 Marketer Conference on October 5 and 6, 2023. Marketing thought leaders from our community will help you unlock the full potential of marketing by taking a holistic approach to mastering the art of being a 360 Marketer. Thursday, October 5 will kick off with an evening VIP reception for networking with speakers and sponsors. The conference opens on Friday, October 6 at 8 am at the Knauss School of Business at University of San Diego.
Leading the conference are AMA SD volunteers, co-chairs Greg Haines, the Co-Founder and Managing Partner of Compass Digital, a cutting-edge digital marketing agency dedicated to driving business growth online, and Brianna Phares, the Director of Product and Marketing for Dorel Home, a furniture manufacturer offering a wide range of furniture for major retailers throughout North America. Kirsty Nunez is consulting as the VP of Special Events on the AMA San Diego Board and is the President and Chief Research Strategist at Q2 Insights, Inc., a research and innovation consulting firm with offices in San Diego. Q2 Insights specializes in many areas of research and predictive analytics.
