Amy Winhoven's story began as an architect of compelling narratives for some of the world's most recognizable brands. Over a span of 20+ years, she played a pivotal role in building brands that have become household names. Brands like Tide/Ariel, Cheerios, and Hilton have been propelled forward through the power of her advertising acumen. Amy's unique perspective on authentic storytelling not only helped these brands succeed but also laid the foundation for her future endeavors.
Amy's strong belief in the art of storytelling has consistently been a driving force in her career. She understands that at the core of every successful brand lies a story that resonates with the audience on a personal level. Her expertise goes beyond conventional advertising; she sees storytelling as both a tool for gathering insights and a strategic driver for businesses. This innate understanding of storytelling's potential has launched brands forward and created lasting connections with consumers.
In her more recent accomplishments, Amy has turned her attention to shaping the future of work. Her passion for understanding what sustains people in their professional lives has led her to delve deep into the realm of the Future of Work. At HP, she's at the forefront of driving core business strategy within the Workforce Solutions organization. Her insights are instrumental in shaping the way HP approaches Consumer PC’s, Gaming, Peripherals, Printers, and Z Workstations, touching multiple facets of the company's operations.
Amy Winhoven's journey is a masterclass in adaptability and vision. Her transition from the world of advertising to the intricate workings of HP demonstrates her ability to seamlessly pivot and excel in diverse domains. Whether crafting narratives for global brands or shaping the future of work, Amy's approach is guided by principles of authenticity and innovation.
Amy Winhoven's story began as an architect of compelling narratives for some of the world's most recognizable brands. Over a span of 20+ years, she played a pivotal role in building brands that have become household names. Brands like Tide/Ariel, Cheerios, and Hilton have been propelled forward through the power of her advertising acumen. Amy's unique perspective on authentic storytelling not only helped these brands succeed but also laid the foundation for her future endeavors.
Amy's strong belief in the art of storytelling has consistently been a driving force in her career. She understands that at the core of every successful brand lies a story that resonates with the audience on a personal level. Her expertise goes beyond conventional advertising; she sees storytelling as both a tool for gathering insights and a strategic driver for businesses. This innate understanding of storytelling's potential has launched brands forward and created lasting connections with consumers.
In her more recent accomplishments, Amy has turned her attention to shaping the future of work. Her passion for understanding what sustains people in their professional lives has led her to delve deep into the realm of the Future of Work. At HP, she's at the forefront of driving core business strategy within the Workforce Solutions organization. Her insights are instrumental in shaping the way HP approaches Consumer PC’s, Gaming, Peripherals, Printers, and Z Workstations, touching multiple facets of the company's operations.
Amy Winhoven's journey is a masterclass in adaptability and vision. Her transition from the world of advertising to the intricate workings of HP demonstrates her ability to seamlessly pivot and excel in diverse domains. Whether crafting narratives for global brands or shaping the future of work, Amy's approach is guided by principles of authenticity and innovation.
It's with great excitement that we announce Amy Winhoven as one of this year's keynote speakers at AMA San Diego’s Art of Marketing: The 360 Marketer conference. Amy's trajectory from shaping the narratives of household brands to defining the future of work at HP is a story of innovation, authenticity, and transformation. Her insights into the power of authentic storytelling and her visionary approach to shaping core business strategy make her a true trailblazer in her field. Don't miss the opportunity to gain profound insights and inspiration from Amy Winhoven's journey. Join us on October 6 to hear and learn from Keynote Speaker - Amy Winhoven.
Leading the conference are AMA SD volunteers, co-chairs Greg Haines, the Co-Founder and Managing Partner of Compass Digital, a cutting-edge digital marketing agency dedicated to driving business growth online, and Brianna Phares, the Director of Product and Marketing for Dorel Home, a furniture manufacturer offering a wide range of furniture for major retailers throughout North America. Kirsty Nunez is consulting as the VP of Special Events on the AMA San Diego Board and is the President and Chief Research Strategist at Q2 Insights, Inc., a research and innovation consulting firm with offices in San Diego. Q2 Insights specializes in many areas of research and predictive analytics.
